SEO is the key to success! And Tidio Mobile will help you in achieving that
SEO (Search Engine Optimization) is a very useful thing for all website owners. Why? Because everyone wants to be high in Google Search results. The higher you are, the more probable is that a visitor will click on your link, not on your competitor's.
How do Google Search Results work? It's quite simple and complicated at the same time. Simple, because the general rule is so – Google robots crawl over the Internet, indexing websites and checking their content. They value (give pluses for) good, keywords-rich and unique texts and user experience optimization. And this is where the tricky part begins, because Google has its own criteria – e.g. clear code, canonicalization etc. (let's say – something that you cannot completely do a thing about if you are a website owner, not its developer). All Google guidelines are listed on Google Developers site (https://developers.google.com/) and can be followed by any developer who wants to create a perfect-positioning site. There are also rules for creating perfect mobile websites. Well, at least – perfect for Google robots.
If you a site owner however, your actions are quite limited, if you cannot influence the website code, structure or URLs – because the are highly software/development technique-dependent.
So what CAN you do?
- You can create good, unique, frequently-updated and keyword-rich content.
- You can build additional sites around the one you are trying to position. So use social media, create a blog. Run a portal or vortal. And link to your website as often as you can.
- Use the long-tail SEO technique – so don't try to position your site for the most popular keywords. Try using also the less-popular phrases, that will – in general – make your site position much better in rankings.
- And finally: get a mobile-friendly website! As soon as possible.
The last point is the most important for us, because we work in the mobile industry. And it should be important for you, because it gives the largest bonuses. And it's highly probable, that you still don't have one (71% of websites are not mobile friendly), if you are still looking for reasons to have one.So let's focus on this, because we can help each other. You can join our family of successful mobile websites owners and we will create you a great site.
But back to mobile SEO. The Google has its requirements towards good mobile-friendly sites. So it prefers sites created in RWD (Responsive Web Design) technology, because they basically have the same URLs, so no additional redirections are needed. In addition this technology allows to use the same content as on the desktop version, with small CSS (how it all looks on displays) modifications. So the perfect situation would be you creating a mobile site from scratch. It costs much for the RWD as a quite new technology, but progress costs, doesn't it?
Well, it doesn't have to. You can always adopt Tidio Mobile solution in your company, which has all of RWD benefits but without it flaws. So our service can be applied to all websites (except for Flash), also existing ones (RWD can be used only when building a completely new site). You can also build a mobile-friendly version of any layout. Even quite complex (RWD deals with fairly simple layouts only). You can also use the same domain, URLs and content. And all this at a really low cost – either free, if you do this on your own, or for a small design fee, if you choose us to do this for you.
So you gain all of the SEO benefits that Google grants to RWD sites at a very competitive price. So don't wait any more and start to build your Google Search Results rank with a mobile website. You really need one. Even Google confirms that.